When Not to Use Artificial Intelligence in Digital PR
Artificial intelligence (AI) has become an integral part of many industries, including digital PR. It has revolutionized the way businesses communicate with their target audience, analyze data, and make informed decisions. However, there are certain situations where AI may not be the best tool to use in digital PR. In this article, we will explore when not to use artificial intelligence in digital PR.One of the main drawbacks of AI in digital PR is its inability to understand human emotions and context. While AI can analyze data and provide insights, it lacks the ability to interpret emotions and understand the nuances of human communication. This can be problematic when dealing with sensitive issues or crisis management, where empathy and human touch are crucial. In such cases, relying so...